New business development

From concept to turnkey

Concept formulation

• Preparation of the brand template which forms the basis of 'the brand'
• Assistance with the concept formulation including any build considerations, design input, operational flows etc.
• Advice in finishes, fixtures and fittings suitable for the operational task
• Identification, formal costings and preparation of all the quotes for spa specific suppliers
• Financial Projections based on Key Performance Indicators required by the client
• Pre-opening project management including liaison with appointed project manager and architect

Collateral and marketing

• Preparation of the Treatment and Services Guide
• Development of supporting marketing collateral
• Bespoke operations manual with supporting management performance audits

HR element

• The creation of a recruitment plan
• Specific timelines for recruitment and training
• Pre opening training plan including the liaison with external training providers

Bespoke training modules delivered by Hawkins Muiderman, subjects may include:

• The brand
• The development of a winning culture
• Customer service
• Sales both 'needs analysis' driven process training or retail specific training
• Operational training

The launch

Management of pre-opening and pre launch activities.